SEO & search
SEO: what the storefront does automatically and what you fill in
Structured data, canonical, sitemap, social previews and the fields that control them.
Automatically on every page
- Title and description from the designer's SEO fields, product or category data, otherwise the store name.
- Canonical pointing at the page's own address without tracking parameters. Cart, checkout, order, search and wishlist are always
noindex. - Open Graph and Twitter tags with image, so shares on social media get the right preview. Products also get price information.
- Structured data: Organization/OnlineStore from the company profile on the home page, WebSite with search function, BreadcrumbList, CollectionPage on categories and Product with price per variant, stock status, shipping information, right of withdrawal and ratings when reviews exist. Google can then show price and stock directly in search results.
- Sitemap at
/sitemap.xmlwith last-modified date per page, androbots.txt.
What you fill in
| Where | Field |
|---|---|
| Settings › Tenant profile | Legal name, address, contact, which become the Organization data |
| Designer › every page | Title, description, image, canonical, indexing |
| Categories › SEO | Title and description per category |
| The product | Description, images, vendor (brand) |
| Storefronts › Shipping | Shipping methods for the home country, which become the shipping information in the Product data |
Test a product page in Google's Rich Results Test once the profile is filled in.