SEO & search
Storefront search and synonyms
How the storefront's search matches, what the customer sees, how you add synonyms and read the search statistics.
The storefront's search finds products while the customer types.
Where: Products › Search & synonyms. The page has the Synonyms and Statistics tabs.
How the search matches
The search runs in the customer's browser over the storefront's visible products. It searches title, brand, product type, tags, categories, short description and description. The description is read as text: HTML tags and link addresses do not count. Neither do the hint lines a product template writes. A product with Sold only as an add-on on is not searched, see Add-ons.
- Swedish word forms match, for example racket, racketar and racketen.
- A word in the title matches with up to 2 wrong characters.
- Å, ä, ö and accents make no difference.
- A whole phrase in the title ranks highest.
- A match in the title weighs more than a match in the description.
- Synonyms match both ways.
The browser keeps the product list for 10 minutes and the synonyms for 5 minutes. A changed product or synonym therefore shows in the search within 10 minutes.
What the customer sees
The search box shows results 200 ms after the customer stops typing.
| In the search box | At most | On /search, in that order | At most |
|---|---|---|---|
| “Exakta träffar / Exact matches” | 8 | Exact matches | 60 |
| “Relaterade produkter / Related products” | 6 | Related products | 40 |
| “Fler / More” | 3 | Might also fit | 20 |
- Beside the results, “Kategorier / Categories” lists the storefront's first 6 categories. “På rea / On sale” shows the 3 products with the largest discount in percent. Screens under 760 px wide do not show the column.
- The link “Visa alla N träffar för … / See all N results for …” opens
/search. /searchis a collection page, like All products. The hits sit in one grid with the filters Category and the categories' filters, see Categories. The sort starts on “Bäst träff / Best match”.- When the search box finds nothing, it shows “Inga träffar för …. Testa ett varumärke eller en kategori. / No matches for …. Try a brand or a category.”
- When
/searchfinds nothing, it shows “Inget matchar den stavningen. / Nothing matches that spelling.” followed by a tip. - Without a search term or without results,
/searchshows “Andra söker efter / Others search for”. It lists the storefront's 8 most common searches with hits in the last 30 days.
Add a synonym
- Open Products › Search & synonyms.
- Type the word the customer searches for in Search term, for example “pingis”.
- Type the words that should also be found in Should also find, separated by commas, for example “bordtennis”.
- Press a suggestion under Suggested Swedish word forms: to add word forms.
- Press Save synonym.
The synonym applies to every storefront in the workspace. Customers see it within 5 minutes.
| Setting | What it does | Limits |
|---|---|---|
| Suggested Swedish word forms: | Suggests word forms of the search term | At most 8 suggestions. Swedish only. |
| Pause / Activate | Switches a synonym off or on without deleting it | – |
| Delete | Asks Delete the synonym “pingis”? and then deletes it | You cannot undo it |
| Quick add | Adds a word with its word forms in one click | Shows at most 40 words per list: Product types, Categories and Tags |
A word with ✓ under Quick add already has synonyms. If the word has no word forms, it goes into Search term. The Source column shows whether the synonym is your own or made with Quick add.
Statistics
Statistics shows two tables. The figures cover the whole workspace, not one storefront.
| Table | Shows | Limits |
|---|---|---|
| Popular searches · 30 days | Search term, Searches, Avg. hits and Clicks in percent | The 20 most common |
| Searches with no hits · 90 days | Search term and Searches | At most 50 |
Make a synonym on a row without hits opens Synonyms with the search term filled in. The Statistics tab shows how many search terms have no hits.
The storefront logs every finished search: the search term, the number of hits, the clicked product and a random id per browser. It stores the search term in lower case, at most 120 characters. The log accepts at most 60 searches per minute per visitor and 600 per minute per storefront. BunStack keeps the log for 180 days.